07 APRIL 2026
From Farm to Table: Good Farm Plus CoC Launch and Good Farm Plus V3 Update
We are pleased to announce the launch of our new Good Farm Plus Chain of Custody (CoC) Certification Brand, along with the update to Good Farm Plus V3, reinforcing its position as a global benchmark for sustainability, traceability, and animal welfare.
Strengthening animal welfare, sustainability, and traceability
Good Farm Plus V3 introduces a new animal welfare module for primary livestock production, complementing existing standards for environmental sustainability and social responsibility, while strengthening trust and traceability across the entire supply chain of animal-based products.
Traceability and trust guaranteed
Good Farm Plus CoC establishes a transparent and reliable global system that ensures the traceability of certified products from the farm to the end customer.
This framework helps maintain product integrity and sustainability at every stage while promoting animal welfare and responsible production practices.
Energy Saver not only encourages continuous improvement in organizations’ energy performance but also strengthens their positioning in terms of sustainability and the achievement of climate-related goals.
Applicable across the entire Supply Chain
Our certification is designed for intermediate operators: slaughterhouses, cutting and processing facilities, packing centers, storage facilities, logistics providers, distribution, and retail. In this way, we extend trust and sustainability standards beyond primary production.
A global standard for a demanding market
Good Farm Plus CoC provides uniform criteria worldwide, simplifying management for large buyers and retailers, reducing risks, and increasing transparency for consumers.
Certification with Guarantees
The use of the brand is exclusively reserved for organizations certified by CONFICERT-authorized certification bodies that fully comply with the requirements of our certification scheme.
With the launch of Good Farm Plus CoC and the update to Good Farm Plus V3, we reaffirm our commitment to providing a comprehensive system that integrates sustainability, animal welfare, and traceability, ensuring transparency and trust throughout the entire value chain.
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From Farm to Table: Good Farm Plus CoC Launch and Good Farm Plus V3 Update
07 April 2026
We are pleased to announce the launch of our new Good Farm Plus Chain of Custody (CoC) Certification Brand, along with the update to Good Farm Plus V3, reinforcing its position as a global benchmark for sustainability, traceability, and animal welfare.
Strengthening animal welfare, sustainability, and traceability
Good Farm Plus V3 introduces a new animal welfare module for primary livestock production, complementing existing standards for environmental sustainability and social responsibility, while strengthening trust and traceability across the entire supply chain of animal-based products.
Traceability and trust guaranteed
Good Farm Plus CoC establishes a transparent and reliable global system that ensures the traceability of certified products from the farm to the end customer.
This framework helps maintain product integrity and sustainability at every stage while promoting animal welfare and responsible production practices.
Energy Saver not only encourages continuous improvement in organizations’ energy performance but also strengthens their positioning in terms of sustainability and the achievement of climate-related goals.
Applicable across the entire Supply Chain
Our certification is designed for intermediate operators: slaughterhouses, cutting and processing facilities, packing centers, storage facilities, logistics providers, distribution, and retail. In this way, we extend trust and sustainability standards beyond primary production.
A global standard for a demanding market
Good Farm Plus CoC provides uniform criteria worldwide, simplifying management for large buyers and retailers, reducing risks, and increasing transparency for consumers.
Certification with Guarantees
The use of the brand is exclusively reserved for organizations certified by CONFICERT-authorized certification bodies that fully comply with the requirements of our certification scheme.
With the launch of Good Farm Plus CoC and the update to Good Farm Plus V3, we reaffirm our commitment to providing a comprehensive system that integrates sustainability, animal welfare, and traceability, ensuring transparency and trust throughout the entire value chain.
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From Farm to Table: Good Farm Plus CoC Launch and Good Farm Plus V3 Update
07 April 2026
We are pleased to announce the launch of our new Good Farm Plus Chain of Custody (CoC) Certification Brand, along with the update to Good Farm Plus V3, reinforcing its position as a global benchmark for sustainability, traceability, and animal welfare.
These new certifications have been developed to recognize and promote responsible practices in the use of natural resources, aligning with ESG (Environmental, Social & Governance) principles that increasingly guide business and investment decisions worldwide.
Strengthening animal welfare, sustainability, and traceability
Good Farm Plus V3 introduces a new animal welfare module for primary livestock production, complementing existing standards for environmental sustainability and social responsibility, while strengthening trust and traceability across the entire supply chain of animal-based products.
Traceability and trust guaranteed
Good Farm Plus CoC establishes a transparent and reliable global system that ensures the traceability of certified products from the farm to the end customer. This framework helps maintain product integrity and sustainability at every stage while promoting animal welfare and responsible production practices.
Applicable across the entire Supply Chain
Our certification is designed for intermediate operators: slaughterhouses, cutting and processing facilities, packing centers, storage facilities, logistics providers, distribution, and retail. In this way, we extend trust and sustainability standards beyond primary production.
A global standard for a demanding market
Good Farm Plus CoC provides uniform criteria worldwide, simplifying management for large buyers and retailers, reducing risks, and increasing transparency for consumers.
Certification with Guarantees
The use of the brand is exclusively reserved for organizations certified by CONFICERT-authorized certification bodies that fully comply with the requirements of our certification scheme.
With the launch of Good Farm Plus CoC and the update to Good Farm Plus V3, we reaffirm our commitment to providing a comprehensive system that integrates sustainability, animal welfare, and traceability, ensuring transparency and trust throughout the entire value chain.
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22 March 2026
World Water Day: Driving Sustainability with Water Friendly
This March 22nd, on the occasion of World Water Day, we reaffirm our commitment to responsible water management and sustainability. At CONFICERT, we promote reliable and transparent practices that help businesses and consumers recognize the value of water in every action.
Water Friendly: Committed to Smart Water Management
Our Water Friendly certification highlights organizations that take concrete measures to protect and manage this vital resource. Its main focus areas include:
- Water savings: optimizing processes and reducing unnecessary consumption.
- Reuse and recycling: implementing practices that maximize responsible water use.
- Transparency and control: monitoring and continuously improving water consumption indicators.
With initiatives like Water Friendly, we aim to make water management visible and an example of environmental responsibility. Organizations that integrate these standards demonstrate a genuine commitment to sustainability and transparency.
A call to action
On this World Water Day, we invite all companies to embrace this philosophy, adopt sustainable practices, and show that caring for water can be a standard of trust and quality. Discover how you can join the Water Friendly movement and make sustainability a priority in your organization.
Find out more about our Water Friendly certification by clicking here.
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World Water Day: Driving Sustainability with Water Friendly
22 March 2026
This March 22nd, on the occasion of World Water Day, we reaffirm our commitment to responsible water management and sustainability. At CONFICERT, we promote reliable and transparent practices that help businesses and consumers recognize the value of water in every action.
Water Friendly: Committed to Smart Water Management
Our Water Friendly certification highlights organizations that take concrete measures to protect and manage this vital resource. Its main focus areas include:
- Water savings: optimizing processes and reducing unnecessary consumption.
- Reuse and recycling: implementing practices that maximize responsible water use.
- Transparency and control: monitoring and continuously improving water consumption indicators.
With initiatives like Water Friendly, we aim to make water management visible and an example of environmental responsibility. Organizations that integrate these standards demonstrate a genuine commitment to sustainability and transparency.
A call to action
On this World Water Day, we invite all companies to embrace this philosophy, adopt sustainable practices, and show that caring for water can be a standard of trust and quality. Discover how you can join the Water Friendly movement and make sustainability a priority in your organization.
Find out more about our Water Friendly certification by clicking here.
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World Water Day: Driving Sustainability with Water Friendly
22 March 2026
This March 22nd, on the occasion of World Water Day, we reaffirm our commitment to responsible water management and sustainability. At CONFICERT, we promote reliable and transparent practices that help businesses and consumers recognize the value of water in every action.
Water Friendly: Committed to Smart Water Management
Our Water Friendly certification highlights organizations that take concrete measures to protect and manage this vital resource. Its main focus areas include:
- Water savings: optimizing processes and reducing unnecessary consumption.
- Reuse and recycling: implementing practices that maximize responsible water use.
- Transparency and control: monitoring and continuously improving water consumption indicators.
With initiatives like Water Friendly, we aim to make water management visible and an example of environmental responsibility. Organizations that integrate these standards demonstrate a genuine commitment to sustainability and transparency.
A call to action
On this World Water Day, we invite all companies to embrace this philosophy, adopt sustainable practices, and show that caring for water can be a standard of trust and quality. Discover how you can join the Water Friendly movement and make sustainability a priority in your organization.
Find out more about our Water Friendly certification by clicking here.
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11 March 2026
CONFICERT launches two new global certifications: Water Friendly & Energy Saver
In an international context where sustainability and transparency have become strategic priorities for companies, institutions, and consumers, CONFICERT is pleased to announce the launch of two new certification brands: Water Friendly and Energy Saver.
These new certifications have been developed to recognize and promote responsible practices in the use of natural resources, aligning with ESG (Environmental, Social & Governance) principles that increasingly guide business and investment decisions worldwide.
Water Friendly: Commitment to Responsible Water Use
The Water Friendly certification recognizes organizations that demonstrate a genuine commitment to the efficient and responsible use of water. This standard is designed to identify companies that implement policies, technologies, and processes aimed at optimizing water consumption, reducing waste, and protecting this essential resource.
Through independent audits and rigorous technical criteria, Water Friendly allows organizations to verifiably demonstrate their commitment to sustainable water management, while offering consumers, investors, and business partners a clear and reliable reference of trust.
Energy Saver: Energy Efficiency for a Sustainable Future
The Energy Saver certification has been created to ensure that organizations operate under efficient, responsible, and sustainable energy management practices. This standard recognizes entities that adopt concrete measures to improve energy efficiency, reduce emissions, and optimize energy use across their operations.
Energy Saver not only encourages continuous improvement in organizations’ energy performance but also strengthens their positioning in terms of sustainability and the achievement of climate-related goals.
Training Courses for Certification Brands
As part of the development of these new certification brands, CONFICERT will soon launch training courses for auditors, consultants, and operators interested in working with the Water Friendly and Energy Saver certification brand.
These training courses will provide the technical and methodological knowledge necessary to properly implement, evaluate, and manage the requirements of each certification, helping to ensure credibility, consistency, and rigor in evaluation processes.
This initiative also aims to strengthen an international network of qualified professionals capable of supporting organizations on their path toward more sustainable resource management.
Certifications that Strengthen Global Trust
With the launch of Water Friendly and Energy Saver, CONFICERT reinforces its mission to connect certification bodies, businesses, and consumers to ensure that standards are met and trust is maintained worldwide.
Both certifications are part of a broader strategy designed to support organizations in their transition toward more sustainable, transparent, and internationally aligned environmental responsibility models.
As companies face increasing demand for verifiable information about their ESG performance, CONFICERT certifications provide clear and reliable tools to demonstrate genuine commitments to sustainability.
With these new brands, CONFICERT takes another step forward in its mission to promote global standards that strengthen transparency, credibility, and consistency in quality certifications worldwide.
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CONFICERT launches two new global certifications: Water Friendly & Energy Saver
11 March 2026
In an international context where sustainability and transparency have become strategic priorities for companies, institutions, and consumers, CONFICERT is pleased to announce the launch of two new certification brands: Water Friendly and Energy Saver.
These new certifications have been developed to recognize and promote responsible practices in the use of natural resources, aligning with ESG (Environmental, Social & Governance) principles that increasingly guide business and investment decisions worldwide.
Water Friendly: Commitment to Responsible Water Use
The Water Friendly certification recognizes organizations that demonstrate a genuine commitment to the efficient and responsible use of water. This standard is designed to identify companies that implement policies, technologies, and processes aimed at optimizing water consumption, reducing waste, and protecting this essential resource.
Through independent audits and rigorous technical criteria, Water Friendly allows organizations to verifiably demonstrate their commitment to sustainable water management, while offering consumers, investors, and business partners a clear and reliable reference of trust.
Energy Saver: Energy Efficiency for a Sustainable Future
The Energy Saver certification has been created to ensure that organizations operate under efficient, responsible, and sustainable energy management practices. This standard recognizes entities that adopt concrete measures to improve energy efficiency, reduce emissions, and optimize energy use across their operations.
Energy Saver not only encourages continuous improvement in organizations’ energy performance but also strengthens their positioning in terms of sustainability and the achievement of climate-related goals.
Training and Professional Development Linked to the Certifications
As part of the development of these new certification brands, CONFICERT will soon launch training courses for auditors, consultants, and operators interested in working with the Water Friendly and Energy Saver certification brand.
These training courses will provide the technical and methodological knowledge necessary to properly implement, evaluate, and manage the requirements of each certification, helping to ensure credibility, consistency, and rigor in evaluation processes.
This initiative also aims to strengthen an international network of qualified professionals capable of supporting organizations on their path toward more sustainable resource management.
Certifications that Strengthen Global Trust
With the launch of Water Friendly and Energy Saver, CONFICERT reinforces its mission to connect certification bodies, businesses, and consumers to ensure that standards are met and trust is maintained worldwide.
Both certifications are part of a broader strategy designed to support organizations in their transition toward more sustainable, transparent, and internationally aligned environmental responsibility models.
As companies face increasing demand for verifiable information about their ESG performance, CONFICERT certifications provide clear and reliable tools to demonstrate genuine commitments to sustainability.
With these new brands, CONFICERT takes another step forward in its mission to promote global standards that strengthen transparency, credibility, and consistency in quality certifications worldwide.
Share the news on:
Read more news
CONFICERT launches two new global certifications: Water Friendly & Energy Saver
11 March 2026
In an international context where sustainability and transparency have become strategic priorities for companies, institutions, and consumers, CONFICERT is pleased to announce the launch of two new certification brands: Water Friendly and Energy Saver.
These new certifications have been developed to recognize and promote responsible practices in the use of natural resources, aligning with ESG (Environmental, Social & Governance) principles that increasingly guide business and investment decisions worldwide.
Water Friendly: Commitment to Responsible Water Use
The Water Friendly certification recognizes organizations that demonstrate a genuine commitment to the efficient and responsible use of water. This standard is designed to identify companies that implement policies, technologies, and processes aimed at optimizing water consumption, reducing waste, and protecting this essential resource.
Through independent audits and rigorous technical criteria, Water Friendly allows organizations to verifiably demonstrate their commitment to sustainable water management, while offering consumers, investors, and business partners a clear and reliable reference of trust.
Energy Saver: Energy Efficiency for a Sustainable Future
The Energy Saver certification has been created to ensure that organizations operate under efficient, responsible, and sustainable energy management practices. This standard recognizes entities that adopt concrete measures to improve energy efficiency, reduce emissions, and optimize energy use across their operations.
Energy Saver not only encourages continuous improvement in organizations’ energy performance but also strengthens their positioning in terms of sustainability and the achievement of climate-related goals.
Training and Professional Development Linked to the Certifications
As part of the development of these new certification brands, CONFICERT will soon launch training courses for auditors, consultants, and operators interested in working with the Water Friendly and Energy Saver certification brand.
These training courses will provide the technical and methodological knowledge necessary to properly implement, evaluate, and manage the requirements of each certification, helping to ensure credibility, consistency, and rigor in evaluation processes.
This initiative also aims to strengthen an international network of qualified professionals capable of supporting organizations on their path toward more sustainable resource management.
Certifications that Strengthen Global Trust
With the launch of Water Friendly and Energy Saver, CONFICERT reinforces its mission to connect certification bodies, businesses, and consumers to ensure that standards are met and trust is maintained worldwide.
Both certifications are part of a broader strategy designed to support organizations in their transition toward more sustainable, transparent, and internationally aligned environmental responsibility models.
As companies face increasing demand for verifiable information about their ESG performance, CONFICERT certifications provide clear and reliable tools to demonstrate genuine commitments to sustainability.
With these new brands, CONFICERT takes another step forward in its mission to promote global standards that strengthen transparency, credibility, and consistency in quality certifications worldwide.
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09 February 2026
Luis Rubio, first professional in Spain to complete CONFICERT’s official Food Waste Saver consultant course
We are pleased to announce that Luis Rubio, Director of Projects and Operations at RevalueFoods, has successfully completed the official training course for Food Waste Saver consultants, becoming the first person in Spain to achieve this milestone. This accomplishment paves the way in the fight against food waste and promotes food revalorization within the agri-food sector under the umbrella of CONFICERT.
The official course qualifies Luis Rubio to advise companies on implementing the Food Waste Saver Brand, strengthening sustainable and responsible strategies while increasing transparency and credibility in communicating their initiatives.
Luis Rubio, RevalueFoods, and his vision against food waste
A biologist with over 25 years of experience, Luis Rubio has worked as a researcher, specialist consultant, and manager in various public and private organizations linked to the agri-food industry.
In his role at RevalueFoods, he drives an innovative and strategic approach to transforming food waste into real value, assisting companies in the revalorization of by-products through a combination of technological innovation, business strategy, and responsible communication. These actions generate positive environmental impact and provide competitive and reputational advantages.
In this process, Amanda López, Strategic Director of Communication and Marketing at RevalueFoods, plays a key role in translating the value of revalorization to the market, strengthening brands and building a more responsible and sustainable agri-food sector.
Luis Rubio declares:
“Food waste is a global challenge that must be addressed urgently and with greater intensity. In the European Union, 59 million tons of food are wasted every year. This not only generates waste management costs, but also wastes valuable resources and new business opportunities. Food revalorization is an effective solution that achieves a triple win: economic, environmental, and social. At RevalueFoods, we believe that the sector must move toward a model of coherent and transparent communication, enabling agri-food industries to speak with authenticity, grow with consistency, and lead with purpose. The CONFICERT Food Waste Saver Brand offers companies the opportunity to showcase their efforts in a reliable and transparent way in the fight against food waste.”
Impact of the Food Waste Saver certification
Having the first officially recognized Food Waste Saver consultant represents a decisive step toward establishing clearer and more transparent standards in the agri-food sector, promoting waste reduction and the revalorization of by-products.
The Food Waste Saver Brand aligns with CONFICERT’s mission to ensure transparency, credibility, and consistency in quality certifications worldwide, with the goal of differentiating companies, protecting and empowering consumers, and fostering a culture of responsibility across all sectors.
Learn more about the Food Waste Saver Brand here.
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Luis Rubio, first professional in Spain to complete CONFICERT’s official Food Waste Saver consultant course
09 February 2026
We are pleased to announce that Luis Rubio, Director of Projects and Operations at RevalueFoods, has successfully completed the official training course for Food Waste Saver consultants, becoming the first person in Spain to achieve this milestone. This accomplishment paves the way in the fight against food waste and promotes food revalorization within the agri-food sector under the umbrella of CONFICERT.
The official course qualifies Luis Rubio to advise companies on implementing the Food Waste Saver Brand, strengthening sustainable and responsible strategies while increasing transparency and credibility in communicating their initiatives.
Luis Rubio, RevalueFoods, and his vision against food waste
A biologist with over 25 years of experience, Luis Rubio has worked as a researcher, specialist consultant, and manager in various public and private organizations linked to the agri-food industry.
In his role at RevalueFoods, he drives an innovative and strategic approach to transforming food waste into real value, assisting companies in the revalorization of by-products through a combination of technological innovation, business strategy, and responsible communication. These actions generate positive environmental impact and provide competitive and reputational advantages.
In this process, Amanda López, Strategic Director of Communication and Marketing at RevalueFoods, plays a key role in translating the value of revalorization to the market, strengthening brands and building a more responsible and sustainable agri-food sector.
Luis Rubio declares:
“Food waste is a global challenge that must be addressed urgently and with greater intensity. In the European Union, 59 million tons of food are wasted every year. This not only generates waste management costs, but also wastes valuable resources and new business opportunities. Food revalorization is an effective solution that achieves a triple win: economic, environmental, and social. At RevalueFoods, we believe that the sector must move toward a model of coherent and transparent communication, enabling agri-food industries to speak with authenticity, grow with consistency, and lead with purpose. The CONFICERT Food Waste Saver Brand offers companies the opportunity to showcase their efforts in a reliable and transparent way in the fight against food waste.”
Impact of the Food Waste Saver certification
Having the first officially recognized Food Waste Saver consultant represents a decisive step toward establishing clearer and more transparent standards in the agri-food sector, promoting waste reduction and the revalorization of by-products.
The Food Waste Saver Brand aligns with CONFICERT’s mission to ensure transparency, credibility, and consistency in quality certifications worldwide, with the goal of differentiating companies, protecting and empowering consumers, and fostering a culture of responsibility across all sectors.
Learn more about the Food Waste Saver Brand here.
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Luis Rubio, first professional in Spain to complete CONFICERT’s official Food Waste Saver consultant course
09 February 2026
We are pleased to announce that Luis Rubio, Director of Projects and Operations at RevalueFoods, has successfully completed the official training course for Food Waste Saver consultants, becoming the first person in Spain to achieve this milestone. This accomplishment paves the way in the fight against food waste and promotes food revalorization within the agri-food sector under the umbrella of CONFICERT.
The official course qualifies Luis Rubio to advise companies on implementing the Food Waste Saver Brand, strengthening sustainable and responsible strategies while increasing transparency and credibility in communicating their initiatives.
Luis Rubio, RevalueFoods, and his vision against food waste
A biologist with over 25 years of experience, Luis Rubio has worked as a researcher, specialist consultant, and manager in various public and private organizations linked to the agri-food industry.
In his role at RevalueFoods, he drives an innovative and strategic approach to transforming food waste into real value, assisting companies in the revalorization of by-products through a combination of technological innovation, business strategy, and responsible communication. These actions generate positive environmental impact and provide competitive and reputational advantages.
Luis Rubio declares:
“Food waste is a global challenge that must be addressed urgently and with greater intensity. In the European Union, 59 million tons of food are wasted every year. This not only generates waste management costs, but also wastes valuable resources and new business opportunities. Food revalorization is an effective solution that achieves a triple win: economic, environmental, and social. At RevalueFoods, we believe that the sector must move toward a model of coherent and transparent communication, enabling agri-food industries to speak with authenticity, grow with consistency, and lead with purpose. The CONFICERT Food Waste Saver Brand offers companies the opportunity to showcase their efforts in a reliable and transparent way in the fight against food waste.”
In this process, Amanda López, Strategic Director of Communication and Marketing at RevalueFoods, plays a key role in translating the value of revalorization to the market, strengthening brands and building a more responsible and sustainable agri-food sector.
Impact of the Food Waste Saver certification
Having the first officially recognized Food Waste Saver consultant represents a decisive step toward establishing clearer and more transparent standards in the agri-food sector, promoting waste reduction and the revalorization of by-products.
The Food Waste Saver Brand aligns with CONFICERT’s mission to ensure transparency, credibility, and consistency in quality certifications worldwide, with the goal of differentiating companies, protecting and empowering consumers, and fostering a culture of responsibility across all sectors.
Learn more about the Food Waste Saver Brand here.
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11 NOVEMBER 2025
CONFICERT and IPSOS present in Madrid the study “Radiography of Trust in Quality Seals in Spain”
The Official College of Architects of Madrid (COAM) hosted on November 6 our event “The Revolution of Quality Seals”, a meeting that brought together companies, institutions, and industry experts to reflect on the role of certification in consumer trust. The event also marked the official presentation of CONFICERT in Spain, our international not-for-profit association, founded in Spain, which brings together 11 accredited certification bodies from 6 countries and operates in more than 30 markets.
During the event, the results of the study “Radiography of Trust in Quality Seals in Spain”, conducted by IPSOS for CONFICERT, were presented. The study analyzes the level of awareness, perception, and usefulness of quality seals among Spanish consumers.
Seals: a decisive factor
The report reveals a key fact: 75% of consumers prefer products with a certification seal, and 66% would be willing to pay more for them. For 60%, the seal is synonymous with guarantee and quality, while 54% directly associate its presence with trust. These figures confirm that certification has become a sales and differentiation driver in an increasingly demanding and competitive market, especially in sectors such as food, health, cosmetics, energy, and technology.
A call for simplicity and transparency
The study also highlights a paradox: consumers value seals, but 64% feel overwhelmed by the number of existing seals and would prefer fewer, but more controlled and transparent ones. Furthermore, 65% admit they do not understand the certification system, although they would like more information—particularly about who issues each seal and what it really means. Up to 88% of respondents consider it useful to have a centralized database to consult this information, and 36% propose technological solutions such as QR codes on products to easily access certified information.
In the words of Mercedes Corbella, Client Manager at IPSOS:
"The consumer is sending us a very clear message: they want to know quickly, easily, and credibly whether they can trust a product. Trust is no longer printed on a label, it is demonstrated through transparency".
Two discussion panels to rethink the future of certification
Following the presentation of the study, the event continued with two round tables where representatives from institutions, companies, and the certification sector debated the challenges facing the industry.
The first panel, “The Evolution of Quality Seals: Trust, Transparency, and Value for the Consumer”, featured Daniel Arribas, General Manager for Consumer Affairs at the Ministry of Social Rights, Consumer Affairs and the 2030 Agenda, along with Mercedes Corbella, Client Manager – IPSOS, Cristina Delgado García President of Women in Retail (WIR), Estefanía Ferrer – CEO Lico Cosmetics, Pascual Campos Rus – Managing Director of Supermercados Plaza, Sigfrido Herráez Rodríguez – Dean of the Madrid Official College of Architects (COAM), and Javier González (Managing Director of OCE Global and Secretary of CONFICERT).
The panelists agreed on the need to simplify the system and strengthen transparency, emphasizing that:
“Consumers do not distrust the system, but they need to understand what is behind each seal.”
The second panel, “Certification as a Tool for Competitiveness and Corporate Reputation,” brought together José Manuel Prieto, Deputy Director General for Quality and Industrial Safety – Ministry of Industry and Tourism; Miguel Garrido de la Cierva, President of CEIM Madrid Business Confederation – CEOE; José Manuel Gil Morán, Commercial Director of Cámara Certifica (AENOR Group); Ana López-Casero Beltrán, Executive President of ARTE (Spanish Retail Textile Association); Pablo López Gil, Managing Director of the Leading Brands of Spain Forum; Eduardo Romero Maté, Partner in Consulting, Strategy and Processes at AUREN; and David Galeote Godás, Managing Director of ICDQ and Vice President of CONFICERT.
This session explored how certification can become a competitive advantage, generating reputation, added value, and trust in a global market. The speakers summarized:
“Companies should not only be committed — they must be able to demonstrate it with transparency and coherence.”
Both panels were moderated by Mariló Sánchez-Fuentes, director of the program Negocios de Carne y Hueso (Flesh and Bone Businesses), which will air a special edition of the event on Radio Intereconomía and over 420 TV channels across Spain, Latin America, and the United States, reaching a potential audience of over 400 million people.
CONFICERT: an association with Spanish roots
The event also served to officially introduce CONFICERT, an association created to promote transparent and global certification that strengthens consumer trust in quality seals.
In his speech, Daniel González, CEO of CONFICERT, stated:
“Our goal is for everyone to clearly understand what stands behind a seal, for companies to demonstrate their commitment with transparency, and for Spain to establish itself as an international benchmark in B2C certification.”
CONFICERT currently brings together 11 accredited certification bodies operating in over 30 countries, across diverse sectors such as food, energy, construction, health, cosmetics, technology, tourism, and R&D&I, but it is open to welcome whoever is committed to work to boost transparency and empower consumer.
CONFICERT has already launched four certification brands, including, VeG Wine®, for vegan wines, Ecco Plus® to give an extra ESG layer for already certified organic products, Good Farm Plus® (GFP) for animal farms with a committement with sustainability and Food Waste Saver®, aimed at reducing food waste along all the food chain. Furthermore, there are three other brands in process about to lanuched: Energy Saver® for all kind of companies to show how they save energy, Water Friendly® for all kind of companies to communicate their efficient use of water and Good Farm Plus Chain of Custody® for already certified products in GFP to reach the final consumer.
A shared commitment
The event concluded with a unanimous message:
“Our goal is for everyone to clearly understand what stands behind a seal, for companies to demonstrate their commitment with transparency, and for Spain to establish itself as an international benchmark in B2C certification.”
Moments from “The Revolution of Quality Seals” Event
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CONFICERT and IPSOS present in Madrid the study “Radiography of Trust in Quality Seals in Spain”
11 NOVEMBER 2025
The Official College of Architects of Madrid (COAM) hosted on November 6 our event “The Revolution of Quality Seals”, a meeting that brought together companies, institutions, and industry experts to reflect on the role of certification in consumer trust. The event also marked the official presentation of CONFICERT in Spain, our international not-for-profit association, founded in Spain, which brings together 11 accredited certification bodies from 6 countries and operates in more than 30 markets.
During the event, the results of the study “Radiography of Trust in Quality Seals in Spain”, conducted by IPSOS for CONFICERT, were presented. The study analyzes the level of awareness, perception, and usefulness of quality seals among Spanish consumers.
Seals: a decisive factor
The report reveals a key fact: 75% of consumers prefer products with a certification seal, and 66% would be willing to pay more for them. For 60%, the seal is synonymous with guarantee and quality, while 54% directly associate its presence with trust. These figures confirm that certification has become a sales and differentiation driver in an increasingly demanding and competitive market, especially in sectors such as food, health, cosmetics, energy, and technology.
A call for simplicity and transparency
The study also highlights a paradox: consumers value seals, but 64% feel overwhelmed by the number of existing seals and would prefer fewer, but more controlled and transparent ones. Furthermore, 65% admit they do not understand the certification system, although they would like more information—particularly about who issues each seal and what it really means. Up to 88% of respondents consider it useful to have a centralized database to consult this information, and 36% propose technological solutions such as QR codes on products to easily access certified information.
In the words of Mercedes Corbella, Client Manager at IPSOS:
"The consumer is sending us a very clear message: they want to know quickly, easily, and credibly whether they can trust a product. Trust is no longer printed on a label, it is demonstrated through transparency".
Two discussion panels to rethink the future of certification
Following the presentation of the study, the event continued with two round tables where representatives from institutions, companies, and the certification sector debated the challenges facing the industry.
The first panel, “The Evolution of Quality Seals: Trust, Transparency, and Value for the Consumer”, featured Daniel Arribas, General Manager for Consumer Affairs at the Ministry of Social Rights, Consumer Affairs and the 2030 Agenda, along with Mercedes Corbella, Client Manager – IPSOS, Cristina Delgado García President of Women in Retail (WIR), Estefanía Ferrer – CEO Lico Cosmetics, Pascual Campos Rus – Managing Director of Supermercados Plaza, Sigfrido Herráez Rodríguez – Dean of the Madrid Official College of Architects (COAM), and Javier González (Managing Director of OCE Global and Secretary of CONFICERT).
The panelists agreed on the need to simplify the system and strengthen transparency, emphasizing that:
“Consumers do not distrust the system, but they need to understand what is behind each seal.”
The second panel, “Certification as a Tool for Competitiveness and Corporate Reputation,” brought together José Manuel Prieto, Deputy Director General for Quality and Industrial Safety – Ministry of Industry and Tourism; Miguel Garrido de la Cierva, President of CEIM Madrid Business Confederation – CEOE; José Manuel Gil Morán, Commercial Director of Cámara Certifica (AENOR Group); Ana López-Casero Beltrán, Executive President of ARTE (Spanish Retail Textile Association); Pablo López Gil, Managing Director of the Leading Brands of Spain Forum; Eduardo Romero Maté, Partner in Consulting, Strategy and Processes at AUREN; and David Galeote Godás, Managing Director of ICDQ and Vice President of CONFICERT.
This session explored how certification can become a competitive advantage, generating reputation, added value, and trust in a global market. The speakers summarized:
“Companies should not only be committed — they must be able to demonstrate it with transparency and coherence.”
Both panels were moderated by Mariló Sánchez-Fuentes, director of the program Negocios de Carne y Hueso (Flesh and Bone Businesses), which will air a special edition of the event on Radio Intereconomía and over 420 TV channels across Spain, Latin America, and the United States, reaching a potential audience of over 400 million people.
CONFICERT: an association with Spanish roots
The event also served to officially introduce CONFICERT, an association created to promote transparent and global certification that strengthens consumer trust in quality seals.
In his speech, Daniel González, CEO of CONFICERT, stated:
“Our goal is for everyone to clearly understand what stands behind a seal, for companies to demonstrate their commitment with transparency, and for Spain to establish itself as an international benchmark in B2C certification.”
CONFICERT currently brings together 11 accredited certification bodies operating in over 30 countries, across diverse sectors such as food, energy, construction, health, cosmetics, technology, tourism, and R&D&I, but it is open to welcome whoever is committed to work to boost transparency and empower consumer.
CONFICERT has already launched four certification brands, including, VeG Wine®, for vegan wines, Ecco Plus® to give an extra ESG layer for already certified organic products, Good Farm Plus® (GFP) for animal farms with a committement with sustainability and Food Waste Saver®, aimed at reducing food waste along all the food chain. Furthermore, there are three other brands in process about to lanuched: Energy Saver® for all kind of companies to show how they save energy, Water Friendly® for all kind of companies to communicate their efficient use of water and Good Farm Plus Chain of Custody® for already certified products in GFP to reach the final consumer.
A shared commitment
The event concluded with a unanimous message:
“Our goal is for everyone to clearly understand what stands behind a seal, for companies to demonstrate their commitment with transparency, and for Spain to establish itself as an international benchmark in B2C certification.”
Moments from “The Revolution of Quality Seals” Event
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CONFICERT and IPSOS present in Madrid the study “Radiography of Trust in Quality Seals in Spain”
11 NOVEMBER 2025
The Official College of Architects of Madrid (COAM) hosted on November 6 our event “The Revolution of Quality Seals”, a meeting that brought together companies, institutions, and industry experts to reflect on the role of certification in consumer trust. The event also marked the official presentation of CONFICERT in Spain, our international not-for-profit association, founded in Spain, which brings together 11 accredited certification bodies from 6 countries and operates in more than 30 markets.
During the event, the results of the study “Radiography of Trust in Quality Seals in Spain”, conducted by IPSOS for CONFICERT, were presented. The study analyzes the level of awareness, perception, and usefulness of quality seals among Spanish consumers.
Seals: a decisive factor
The report reveals a key fact: 75% of consumers prefer products with a certification seal, and 66% would be willing to pay more for them. For 60%, the seal is synonymous with guarantee and quality, while 54% directly associate its presence with trust. These figures confirm that certification has become a sales and differentiation driver in an increasingly demanding and competitive market, especially in sectors such as food, health, cosmetics, energy, and technology.
A call for simplicity and transparency
The study also highlights a paradox: consumers value seals, but 64% feel overwhelmed by the number of existing seals and would prefer fewer, but more controlled and transparent ones. Furthermore, 65% admit they do not understand the certification system, although they would like more information—particularly about who issues each seal and what it really means. Up to 88% of respondents consider it useful to have a centralized database to consult this information, and 36% propose technological solutions such as QR codes on products to easily access certified information.
In the words of Mercedes Corbella, Client Manager at IPSOS:
"The consumer is sending us a very clear message: they want to know quickly, easily, and credibly whether they can trust a product. Trust is no longer printed on a label, it is demonstrated through transparency".
Two discussion panels to rethink the future of certification
Following the presentation of the study, the event continued with two round tables where representatives from institutions, companies, and the certification sector debated the challenges facing the industry.
The first panel, “The Evolution of Quality Seals: Trust, Transparency, and Value for the Consumer”, featured Daniel Arribas, General Manager for Consumer Affairs at the Ministry of Social Rights, Consumer Affairs and the 2030 Agenda, along with Mercedes Corbella, Client Manager – IPSOS, Cristina Delgado García President of Women in Retail (WIR), Estefanía Ferrer – CEO Lico Cosmetics, Pascual Campos Rus – Managing Director of Supermercados Plaza, Sigfrido Herráez Rodríguez – Dean of the Madrid Official College of Architects (COAM), and Javier González (Managing Director of OCE Global and Secretary of CONFICERT).
The panelists agreed on the need to simplify the system and strengthen transparency, emphasizing that:
“Consumers do not distrust the system, but they need to understand what is behind each seal.”
The second panel, “Certification as a Tool for Competitiveness and Corporate Reputation,” brought together José Manuel Prieto, Deputy Director General for Quality and Industrial Safety – Ministry of Industry and Tourism; Miguel Garrido de la Cierva, President of CEIM Madrid Business Confederation – CEOE; José Manuel Gil Morán, Commercial Director of Cámara Certifica (AENOR Group); Ana López-Casero Beltrán, Executive President of ARTE (Spanish Retail Textile Association); Pablo López Gil, Managing Director of the Leading Brands of Spain Forum; Eduardo Romero Maté, Partner in Consulting, Strategy and Processes at AUREN; and David Galeote Godás, Managing Director of ICDQ and Vice President of CONFICERT.
This session explored how certification can become a competitive advantage, generating reputation, added value, and trust in a global market. The speakers summarized:
“Companies should not only be committed — they must be able to demonstrate it with transparency and coherence.”
Both panels were moderated by Mariló Sánchez-Fuentes, director of the program Negocios de Carne y Hueso (Flesh and Bone Businesses), which will air a special edition of the event on Radio Intereconomía and over 420 TV channels across Spain, Latin America, and the United States, reaching a potential audience of over 400 million people.
CONFICERT: an association with Spanish roots
The event also served to officially introduce CONFICERT, an association created to promote transparent and global certification that strengthens consumer trust in quality seals.
In his speech, Daniel González, CEO of CONFICERT, stated:
“Our goal is for everyone to clearly understand what stands behind a seal, for companies to demonstrate their commitment with transparency, and for Spain to establish itself as an international benchmark in B2C certification.”
CONFICERT currently brings together 11 accredited certification bodies operating in over 30 countries, across diverse sectors such as food, energy, construction, health, cosmetics, technology, tourism, and R&D&I, but it is open to welcome whoever is committed to work to boost transparency and empower consumer.
CONFICERT has already launched four certification brands, including, VeG Wine®, for vegan wines, Ecco Plus® to give an extra ESG layer for already certified organic products, Good Farm Plus® (GFP) for animal farms with a committement with sustainability and Food Waste Saver®, aimed at reducing food waste along all the food chain. Furthermore, there are three other brands in process about to lanuched: Energy Saver® for all kind of companies to show how they save energy, Water Friendly® for all kind of companies to communicate their efficient use of water and Good Farm Plus Chain of Custody® for already certified products in GFP to reach the final consumer.
A shared commitment
The event concluded with a unanimous message:
“Our goal is for everyone to clearly understand what stands behind a seal, for companies to demonstrate their commitment with transparency, and for Spain to establish itself as an international benchmark in B2C certification.”
Moments from “The Revolution of Quality Seals” Event
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21 OCTOBER 2025
CONFICERT Proposes a New Model for Transparent and Consumer-Focused Certification
CONFICERT is a non-profit association registered in Spain with international reach, composed of accredited Certification Bodies from different countries. Its CEO, Daniel González, explains how the project was born to strengthen consumer trust in the quality of products and services through the certification of reliable, transparent, global brands aligned with ethical values. On November 6, CONFICERT will officially present itself in Spain at an event that will bring together institutions, companies, consumers, and certification organizations to discuss the value of quality labels.
Q: Why was CONFICERT created, and who are its members?
A: The project was born in Spain, driven by several certification entities that shared the same vision: consumers are increasingly demanding and seek products and services aligned with their values, yet they face a wide variety of labels and claims that are not always easy to interpret. CONFICERT was created precisely to bring clarity to this landscape.
Since its establishment, the association has been expanding its international presence and currently includes 11 accredited Certification Bodies from six countries: ACERTA, ICC, ICDQ, OCE GLOBAL, and SYGMA (Spain), Q-CHECK (Greece), CERTIFICATION EUROPE (Italy), CODIMACO and AGRICERT (Portugal), USB (Turkey), and CERES (USA). Together, they operate in over 30 countries and cover diverse sectors such as agriculture, animal welfare, construction, cosmetics, education, energy, food, health, HoReCa channel, legal, livestock, organic, pharma, R&D&I, systems, technology, textiles, ICT, and tourism, among others.
CONFICERT brings a complementary and innovative approach to quality certification, strengthening transparency, traceability, and trust, especially in standards committed to principles such as sustainability and social responsibility — thus aligning certification with the evolving demands of society.
It is also important to highlight that CONFICERT is a Spanish initiative with a global vocation. Spain has been the starting point for a project that aims to enhance the value of the certification system. It is an opportunity for leadership that deserves the support of Spanish companies and institutions, helping Spain become a global benchmark in defining B2C quality standards.
Q: What does the organization propose, and what are its objectives?
A: CONFICERT aims to take a step forward in the certification of B2C quality standards, showing what truly lies behind them through clear and understandable language.
Our goals are to develop and promote B2C quality brands based on private and voluntary certification schemes that are reliable, transparent, global, and ethically aligned — ensuring that information associated with each label is simple, accessible, and easily understood by consumers. Moreover, we safeguard the integrity, independence, and impartiality of the system through a robust Integrity Surveillance Program.
Q: How has CONFICERT’s activity materialized so far?
A: In this first stage, CONFICERT has launched its first four certification brands:
- VeG WINE®: for wines produced according to vegan standards, from vineyard to final product.
- ECCO PLUS®: for already-certified organic products from organizations committed to sustainability.
- GOOD FARM PLUS®: for animal farms committed to sustainability, focusing on responsible practices that minimize environmental impact.
- FOOD WASTE SAVER®: for companies across the food supply chain committed to efficient surplus management and food waste prevention.
Additionally, three new certification schemes — related to energy saving, efficient water use, and chain of custody for GOOD FARM PLUS® products — are in their final development phase and will be published soon.
Q: What differentiates CONFICERT from other schemes, and what added value does it offer?
A: The main difference lies in the four core principles that define all CONFICERT brands. They are B2C certification marks — visible to end consumers — that are private, voluntary, accessible, and committed to ethical values. They are applicable across multiple sectors and globally consistent, with the same requirements and evaluation criteria regardless of the country where certification takes place.
All are governed by a model of complete transparency toward consumers and stakeholders, supported by a centralized and independent integrity monitoring system.
In terms of added value, CONFICERT offers clear benefits to each stakeholder:
- For consumers: it provides direct access to clear, reliable, and understandable information about certified standards and companies, helping them make confident and informed purchasing decisions.
- For certified companies (operators): it allows them to be pioneers in transparency, demonstrate their commitment to values, differentiate themselves from competitors, enhance reputation and competitiveness, and reduce the risk of greenwashing or social washing through an independent and transparent label.
- For distributors and retailers: it offers a way to require global and consistent commitments from their suppliers, leading the way in transparency and clarity for increasingly demanding consumers.
- For public and private organizations and stakeholders: it enables the development and promotion of standards aligned with their principles and values, providing a global and transparent solution to sector-specific needs.
- For Certification Bodies: it opens new business opportunities in the certification of these brands while reinforcing their visibility, credibility, and reputation among consumers and companies.
Q: Tell us about the upcoming November 6 event in Madrid — why “The Revolution of Quality Labels”?
A: The event’s title perfectly captures the spirit and disruptive potential of the CONFICERT initiative. The Spanish members of the association wanted to organize this event to officially present the project in Spain and raise awareness nationally.
The goal is to foster an open dialogue among stakeholders involved in certification — including institutions, companies, consumers, and certification bodies — through a roundtable discussion on the value of quality labels for both consumers and businesses, and on the key role of transparency as a driver of trust.
This event also marks an important milestone: the official presentation of a Spanish-born initiative with global ambition, aiming to strengthen consumer confidence worldwide.
We invite all organizations, institutions, and professionals in the certification sector to join us in Madrid on November 6 and be part of this important conversation about the role of trust and transparency for today’s consumers.
Q: The event will also present the study “Radiography of Trust in Quality Labels in Spain,” developed by Ipsos. Why conduct such a study?
A: This study, carried out by IPSOS, a globally recognized market research firm, aims to analyze consumer perceptions of certification labels. However, I won’t reveal any further details just yet — I invite everyone to discover the insights, conclusions, and reflections from the study during the November 6 event.
Share the news on:
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CONFICERT Proposes a New Model for Transparent and Consumer-Focused Certification
21 OCTOBER 2025
CONFICERT is a non-profit association registered in Spain with international reach, composed of accredited Certification Bodies from different countries. Its CEO, Daniel González, explains how the project was born to strengthen consumer trust in the quality of products and services through the certification of reliable, transparent, global brands aligned with ethical values. On November 6, CONFICERT will officially present itself in Spain at an event that will bring together institutions, companies, consumers, and certification organizations to discuss the value of quality labels.
Q: Why was CONFICERT created, and who are its members?
A: The project was born in Spain, driven by several certification entities that shared the same vision: consumers are increasingly demanding and seek products and services aligned with their values, yet they face a wide variety of labels and claims that are not always easy to interpret. CONFICERT was created precisely to bring clarity to this landscape.
Since its establishment, the association has been expanding its international presence and currently includes 11 accredited Certification Bodies from six countries: ACERTA, ICC, ICDQ, OCE GLOBAL, and SYGMA (Spain), Q-CHECK (Greece), CERTIFICATION EUROPE (Italy), CODIMACO and AGRICERT (Portugal), USB (Turkey), and CERES (USA). Together, they operate in over 30 countries and cover diverse sectors such as agriculture, animal welfare, construction, cosmetics, education, energy, food, health, HoReCa channel, legal, livestock, organic, pharma, R&D&I, systems, technology, textiles, ICT, and tourism, among others.
CONFICERT brings a complementary and innovative approach to quality certification, strengthening transparency, traceability, and trust, especially in standards committed to principles such as sustainability and social responsibility — thus aligning certification with the evolving demands of society.
It is also important to highlight that CONFICERT is a Spanish initiative with a global vocation. Spain has been the starting point for a project that aims to enhance the value of the certification system. It is an opportunity for leadership that deserves the support of Spanish companies and institutions, helping Spain become a global benchmark in defining B2C quality standards.
Q: What does the organization propose, and what are its objectives?
A: CONFICERT aims to take a step forward in the certification of B2C quality standards, showing what truly lies behind them through clear and understandable language.
Our goals are to develop and promote B2C quality brands based on private and voluntary certification schemes that are reliable, transparent, global, and ethically aligned — ensuring that information associated with each label is simple, accessible, and easily understood by consumers. Moreover, we safeguard the integrity, independence, and impartiality of the system through a robust Integrity Surveillance Program.
Q: How has CONFICERT’s activity materialized so far?
A: In this first stage, CONFICERT has launched its first four certification brands:
- VeG WINE®: for wines produced according to vegan standards, from vineyard to final product.
- ECCO PLUS®: for already-certified organic products from organizations committed to sustainability.
- GOOD FARM PLUS®: for animal farms committed to sustainability, focusing on responsible practices that minimize environmental impact.
- FOOD WASTE SAVER®: for companies across the food supply chain committed to efficient surplus management and food waste prevention.
Additionally, three new certification schemes — related to energy saving, efficient water use, and chain of custody for GOOD FARM PLUS® products — are in their final development phase and will be published soon.
Q: What differentiates CONFICERT from other schemes, and what added value does it offer?
A: The main difference lies in the four core principles that define all CONFICERT brands. They are B2C certification marks — visible to end consumers — that are private, voluntary, accessible, and committed to ethical values. They are applicable across multiple sectors and globally consistent, with the same requirements and evaluation criteria regardless of the country where certification takes place.
All are governed by a model of complete transparency toward consumers and stakeholders, supported by a centralized and independent integrity monitoring system.
In terms of added value, CONFICERT offers clear benefits to each stakeholder:
- For consumers: it provides direct access to clear, reliable, and understandable information about certified standards and companies, helping them make confident and informed purchasing decisions.
- For certified companies (operators): it allows them to be pioneers in transparency, demonstrate their commitment to values, differentiate themselves from competitors, enhance reputation and competitiveness, and reduce the risk of greenwashing or social washing through an independent and transparent label.
- For distributors and retailers: it offers a way to require global and consistent commitments from their suppliers, leading the way in transparency and clarity for increasingly demanding consumers.
- For public and private organizations and stakeholders: it enables the development and promotion of standards aligned with their principles and values, providing a global and transparent solution to sector-specific needs.
- For Certification Bodies: it opens new business opportunities in the certification of these brands while reinforcing their visibility, credibility, and reputation among consumers and companies.
Q: Tell us about the upcoming November 6 event in Madrid — why “The Revolution of Quality Labels”?
A: The event’s title perfectly captures the spirit and disruptive potential of the CONFICERT initiative. The Spanish members of the association wanted to organize this event to officially present the project in Spain and raise awareness nationally.
The goal is to foster an open dialogue among stakeholders involved in certification — including institutions, companies, consumers, and certification bodies — through a roundtable discussion on the value of quality labels for both consumers and businesses, and on the key role of transparency as a driver of trust.
This event also marks an important milestone: the official presentation of a Spanish-born initiative with global ambition, aiming to strengthen consumer confidence worldwide.
We invite all organizations, institutions, and professionals in the certification sector to join us in Madrid on November 6 and be part of this important conversation about the role of trust and transparency for today’s consumers.
Q: The event will also present the study “Radiography of Trust in Quality Labels in Spain,” developed by Ipsos. Why conduct such a study?
A: This study, carried out by IPSOS, a globally recognized market research firm, aims to analyze consumer perceptions of certification labels. However, I won’t reveal any further details just yet — I invite everyone to discover the insights, conclusions, and reflections from the study during the November 6 event.
Share the news on:
Read more news
CONFICERT Proposes a New Model for Transparent and Consumer-Focused Certification
21 OCTOBER 2025
CONFICERT is a non-profit association registered in Spain with international reach, composed of accredited Certification Bodies from different countries. Its CEO, Daniel González, explains how the project was born to strengthen consumer trust in the quality of products and services through the certification of reliable, transparent, global brands aligned with ethical values. On November 6, CONFICERT will officially present itself in Spain at an event that will bring together institutions, companies, consumers, and certification organizations to discuss the value of quality labels.
Q: Why was CONFICERT created, and who are its members?
A: The project was born in Spain, driven by several certification entities that shared the same vision: consumers are increasingly demanding and seek products and services aligned with their values, yet they face a wide variety of labels and claims that are not always easy to interpret. CONFICERT was created precisely to bring clarity to this landscape.
Since its establishment, the association has been expanding its international presence and currently includes 11 accredited Certification Bodies from six countries: ACERTA, ICC, ICDQ, OCE GLOBAL, and SYGMA (Spain), Q-CHECK (Greece), CERTIFICATION EUROPE (Italy), CODIMACO and AGRICERT (Portugal), USB (Turkey), and CERES (USA). Together, they operate in over 30 countries and cover diverse sectors such as agriculture, animal welfare, construction, cosmetics, education, energy, food, health, HoReCa channel, legal, livestock, organic, pharma, R&D&I, systems, technology, textiles, ICT, and tourism, among others.
CONFICERT brings a complementary and innovative approach to quality certification, strengthening transparency, traceability, and trust, especially in standards committed to principles such as sustainability and social responsibility — thus aligning certification with the evolving demands of society.
It is also important to highlight that CONFICERT is a Spanish initiative with a global vocation. Spain has been the starting point for a project that aims to enhance the value of the certification system. It is an opportunity for leadership that deserves the support of Spanish companies and institutions, helping Spain become a global benchmark in defining B2C quality standards.
Q: What does the organization propose, and what are its objectives?
A: CONFICERT aims to take a step forward in the certification of B2C quality standards, showing what truly lies behind them through clear and understandable language.
Our goals are to develop and promote B2C quality brands based on private and voluntary certification schemes that are reliable, transparent, global, and ethically aligned — ensuring that information associated with each label is simple, accessible, and easily understood by consumers. Moreover, we safeguard the integrity, independence, and impartiality of the system through a robust Integrity Surveillance Program.
Q: How has CONFICERT’s activity materialized so far?
A: In this first stage, CONFICERT has launched its first four certification brands:
- VeG WINE®: for wines produced according to vegan standards, from vineyard to final product.
- ECCO PLUS®: for already-certified organic products from organizations committed to sustainability.
- GOOD FARM PLUS®: for animal farms committed to sustainability, focusing on responsible practices that minimize environmental impact.
- FOOD WASTE SAVER®: for companies across the food supply chain committed to efficient surplus management and food waste prevention.
Additionally, three new certification schemes — related to energy saving, efficient water use, and chain of custody for GOOD FARM PLUS® products — are in their final development phase and will be published soon.
Q: What differentiates CONFICERT from other schemes, and what added value does it offer?
A: The main difference lies in the four core principles that define all CONFICERT brands. They are B2C certification marks — visible to end consumers — that are private, voluntary, accessible, and committed to ethical values. They are applicable across multiple sectors and globally consistent, with the same requirements and evaluation criteria regardless of the country where certification takes place.
All are governed by a model of complete transparency toward consumers and stakeholders, supported by a centralized and independent integrity monitoring system.
In terms of added value, CONFICERT offers clear benefits to each stakeholder:
- For consumers: it provides direct access to clear, reliable, and understandable information about certified standards and companies, helping them make confident and informed purchasing decisions.
- For certified companies (operators): it allows them to be pioneers in transparency, demonstrate their commitment to values, differentiate themselves from competitors, enhance reputation and competitiveness, and reduce the risk of greenwashing or social washing through an independent and transparent label.
- For distributors and retailers: it offers a way to require global and consistent commitments from their suppliers, leading the way in transparency and clarity for increasingly demanding consumers.
- For public and private organizations and stakeholders: it enables the development and promotion of standards aligned with their principles and values, providing a global and transparent solution to sector-specific needs.
- For Certification Bodies: it opens new business opportunities in the certification of these brands while reinforcing their visibility, credibility, and reputation among consumers and companies.
Q: Tell us about the upcoming November 6 event in Madrid — why “The Revolution of Quality Labels”?
A: The event’s title perfectly captures the spirit and disruptive potential of the CONFICERT initiative. The Spanish members of the association wanted to organize this event to officially present the project in Spain and raise awareness nationally.
The goal is to foster an open dialogue among stakeholders involved in certification — including institutions, companies, consumers, and certification bodies — through a roundtable discussion on the value of quality labels for both consumers and businesses, and on the key role of transparency as a driver of trust.
This event also marks an important milestone: the official presentation of a Spanish-born initiative with global ambition, aiming to strengthen consumer confidence worldwide.
We invite all organizations, institutions, and professionals in the certification sector to join us in Madrid on November 6 and be part of this important conversation about the role of trust and transparency for today’s consumers.
Q: The event will also present the study “Radiography of Trust in Quality Labels in Spain,” developed by Ipsos. Why conduct such a study?
A: This study, carried out by IPSOS, a globally recognized market research firm, aims to analyze consumer perceptions of certification labels. However, I won’t reveal any further details just yet — I invite everyone to discover the insights, conclusions, and reflections from the study during the November 6 event.
Share the news on:
Read more news
09 OCTOBER 2025
CONFICERT Presents “The Revolution of Quality Seals” Event in Madrid
On November 6, Madrid will host a unique event organized by CONFICERT, bringing together experts, companies, and institutions to reflect on the present and future of certification as a tool for social and business transformation.
Under the title “The Revolution of Quality Seals”, the event will highlight the challenges and opportunities facing today’s certification systems in a context where transparency, sustainability, and trust are more important than ever.
A pioneering study on trust in quality seals
During the event, CONFICERT and consulting firm IPSOS will present, for the first time, the findings of the study “Radiography of Trust in Quality Seals in Spain”. The research analyzes the level of awareness, perception, and usefulness of quality seals in the Spanish market.
The results will serve as the basis for a roundtable discussion with key ecosystem stakeholders, moderated by journalist Mariló Sánchez Fuentes, addressing the challenges of the current certification model and the opportunities to move toward one more closely aligned with consumer values.
Official launch of CONFICERT
The event will also mark the official launch of CONFICERT as a non-profit association promoting a transparent, useful, and global certification model.
Its mission: to bring clarity, traceability, and credibility to quality seals, restoring certification as a strategic tool for companies while ensuring consumers have access to reliable, accessible, and understandable information to make informed decisions.
National and international impact
The event, hosted by Mariló Sánchez Fuentes, will be broadcast in delayed format on the program Negocios de Carne y Hueso (Radio Intereconomía) and on more than 400 TV channels via NCH.TV, extending its message to national and international audiences.
Event highlights
Date: Thursday, November 6, 2025
Time: 09:30 – 12:30h
Location: Madrid (to be confirmed)
Host: Mariló Sánchez Fuentes
Broadcast: Negocios de Carne y Hueso (Radio Intereconomía + NCH.TV)
Registration and collaboration
Seats are limited. To secure a spot, please register by email at info@conficert.org
Organizations and companies interested in collaborating or sponsoring the event, with opportunities for visibility at the roundtable and other communication actions, may also contact: info@conficert.org
Share the news on:
Read more news
CONFICERT Presents “The Revolution of Quality Seals” Event in Madrid
09 OCTOBER 2025
On November 6, Madrid will host a unique event organized by CONFICERT, bringing together experts, companies, and institutions to reflect on the present and future of certification as a tool for social and business transformation.
Under the title “The Revolution of Quality Seals”, the event will highlight the challenges and opportunities facing today’s certification systems in a context where transparency, sustainability, and trust are more important than ever.
A pioneering study on trust in quality seals
During the event, CONFICERT and consulting firm IPSOS will present, for the first time, the findings of the study “Radiography of Trust in Quality Seals in Spain”. The research analyzes the level of awareness, perception, and usefulness of quality seals in the Spanish market.
The results will serve as the basis for a roundtable discussion with key ecosystem stakeholders, moderated by journalist Mariló Sánchez Fuentes, addressing the challenges of the current certification model and the opportunities to move toward one more closely aligned with consumer values.
Official launch of CONFICERT
The event will also mark the official launch of CONFICERT as a non-profit association promoting a transparent, useful, and global certification model.
Its mission: to bring clarity, traceability, and credibility to quality seals, restoring certification as a strategic tool for companies while ensuring consumers have access to reliable, accessible, and understandable information to make informed decisions.
National and international impact
The event, hosted by Mariló Sánchez Fuentes, will be broadcast in delayed format on the program Negocios de Carne y Hueso (Radio Intereconomía) and on more than 400 TV channels via NCH.TV, extending its message to national and international audiences.
Event highlights
Date: Thursday, November 6, 2025
Time: 09:30 – 12:30h
Location: Madrid (to be confirmed)
Host: Mariló Sánchez Fuentes
Broadcast: Negocios de Carne y Hueso (Radio Intereconomía + NCH.TV)
Registration and collaboration
Seats are limited. To secure a spot, please register by email at info@conficert.org
Organizations and companies interested in collaborating or sponsoring the event, with opportunities for visibility at the roundtable and other communication actions, may also contact: info@conficert.org
Share the news on:
Read more news
CONFICERT Presents “The Revolution of Quality Seals” Event in Madrid
09 OCTOBER 2025
On November 6, Madrid will host a unique event organized by CONFICERT, bringing together experts, companies, and institutions to reflect on the present and future of certification as a tool for social and business transformation.
Under the title “The Revolution of Quality Seals”, the event will highlight the challenges and opportunities facing today’s certification systems in a context where transparency, sustainability, and trust are more important than ever.
A pioneering study on trust in quality seals
During the event, CONFICERT and consulting firm IPSOS will present, for the first time, the findings of the study “Radiography of Trust in Quality Seals in Spain”. The research analyzes the level of awareness, perception, and usefulness of quality seals in the Spanish market.
The results will serve as the basis for a roundtable discussion with key ecosystem stakeholders, moderated by journalist Mariló Sánchez Fuentes, addressing the challenges of the current certification model and the opportunities to move toward one more closely aligned with consumer values.
Official launch of CONFICERT
The event will also mark the official launch of CONFICERT as a non-profit association promoting a transparent, useful, and global certification model.
Its mission: to bring clarity, traceability, and credibility to quality seals, restoring certification as a strategic tool for companies while ensuring consumers have access to reliable, accessible, and understandable information to make informed decisions.
National and international impact
The event, hosted by Mariló Sánchez Fuentes, will be broadcast in delayed format on the program Negocios de Carne y Hueso (Radio Intereconomía) and on more than 400 TV channels via NCH.TV, extending its message to national and international audiences.
Event highlights
Date: Thursday, November 6, 2025
Time: 09:30 – 12:30h
Location: Madrid (to be confirmed)
Host: Mariló Sánchez Fuentes
Broadcast: Negocios de Carne y Hueso (Radio Intereconomía + NCH.TV)
Registration and collaboration
Seats are limited. To secure a spot, please register by email at info@conficert.org
Organizations and companies interested in collaborating or sponsoring the event, with opportunities for visibility at the roundtable and other communication actions, may also contact: info@conficert.org
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07 OCTOBER 2025
CONFICERT Launches Scheme Manager Training Course
CONFICERT, an association that promotes standards and works toward a more transparent and trustworthy business environment, announces the official launch of the Scheme Manager (SM) course, available to the public starting September 1.
This program aims to highlight the strategic role of the Scheme Manager, a key figure within a Certification Body, responsible for ensuring the integrity of certification schemes and acting as the main liaison with CONFICERT.
Key Topics and Digital Tools
Throughout the course, participants will explore essential topics such as:
- The normative documents governing certification: regulations and annexes.
- Contracts, agreements, and mechanisms of collaboration with CONFICERT.
- The use of digital tools such as CERTIAPP and the Transparency Portal, which strengthen traceability and trust in processes.
Participants will gain a comprehensive understanding of the CONFICERT certification process, an essential competency to guarantee information transparency and the robustness of schemes that underpin confidence in products, services, and organizations.
Advancing CONFICERT’s Global Mission
With this initiative, CONFICERT reaffirms its mission to create, promote, and evolve globally certified quality brands as an access gate to transparent and verifiable information in labeling, advertising, and organizational management, working closely with public and private administrations, sectoral associations, distributors, retailers, and consumers.
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CONFICERT Launches Scheme Manager Training Course
07 OCTOBER 2025
CONFICERT, an association that promotes standards and works toward a more transparent and trustworthy business environment, announces the official launch of the Scheme Manager (SM) course, available to the public starting September 1.
This program aims to highlight the strategic role of the Scheme Manager, a key figure within a Certification Body, responsible for ensuring the integrity of certification schemes and acting as the main liaison with CONFICERT.
Key Topics and Digital Tools
Throughout the course, participants will explore essential topics such as:
- The normative documents governing certification: regulations and annexes.
- Contracts, agreements, and mechanisms of collaboration with CONFICERT.
- The use of digital tools such as CERTIAPP and the Transparency Portal, which strengthen traceability and trust in processes.
Participants will gain a comprehensive understanding of the CONFICERT certification process, an essential competency to guarantee information transparency and the robustness of schemes that underpin confidence in products, services, and organizations.
Advancing CONFICERT’s Global Mission
With this initiative, CONFICERT reaffirms its mission to create, promote, and evolve globally certified quality brands as an access gate to transparent and verifiable information in labeling, advertising, and organizational management, working closely with public and private administrations, sectoral associations, distributors, retailers, and consumers.
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CONFICERT Launches Scheme Manager Training Course
07 OCTOBER 2025
CONFICERT, an association that promotes standards and works toward a more transparent and trustworthy business environment, announces the official launch of the Scheme Manager (SM) course, available to the public starting September 1.
This program aims to highlight the strategic role of the Scheme Manager, a key figure within a Certification Body, responsible for ensuring the integrity of certification schemes and acting as the main liaison with CONFICERT.
Key Topics and Digital Tools
Throughout the course, participants will explore essential topics such as:
- The normative documents governing certification: regulations and annexes.
- Contracts, agreements, and mechanisms of collaboration with CONFICERT.
- The use of digital tools such as CERTIAPP and the Transparency Portal, which strengthen traceability and trust in processes.
Participants will gain a comprehensive understanding of the CONFICERT certification process, an essential competency to guarantee information transparency and the robustness of schemes that underpin confidence in products, services, and organizations.
Advancing CONFICERT’s Global Mission
With this initiative, CONFICERT reaffirms its mission to create, promote, and evolve globally certified quality brands as an access gate to transparent and verifiable information in labeling, advertising, and organizational management, working closely with public and private administrations, sectoral associations, distributors, retailers, and consumers.
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21 JULY 2025
CONFICERT and ACERTA Launch FOOD WASTE SAVER: International Certification Against Food Waste
We are pleased to officially announce the launch of FOOD WASTE SAVER, the new CONFICERT Certification Brand that facilitates compliance with food waste and waste management legislation, promotes resource efficiency, and encourages sustainable practices aligned with the circular economy.
The project was initially developed as an initiative by ACERTA CERTIFICACIÓN, a certification body and founding member of CONFICERT, that proposed a national standard to address food waste. However, in a clear commitment to transparency and international projection, ACERTA transferred the standard to CONFICERT, enabling its evolution into a global brand with international reach and the level of consumer trust that only CONFICERT can provide.
Certified Quality Brand Aligned with UN 2030 Agenda
FOOD WASTE SAVER is a certified Quality Brand that allows operators to demonstrate their genuine commitment to reducing food waste, applying the hierarchy of food uses and prioritizing human consumption — always against strict safety and quality standards.
The Brand is fully aligned with the United Nations 2030 Agenda, particularly with Sustainable Development Goal 12.3, which aims to significantly reduce food waste throughout the entire supply chain.
As an international Brand, FOOD WASTE SAVER establishes consistent certification criteria across all countries where it is applied, with adaptations made only when required by Spanish national legislation on food waste prevention.
Scope and Applicability
The certification is intended for the following four categories of scopes:
1. Primary production (agriculture/field, livestock, and aquaculture; fishing is excluded);
2. Food industry;
3. Large distribution and retail (warehouses, logistics platforms, and retail outlets);
4. HoReCa channel (restaurants, institutional kitchens, hotels, catering services, etc.).
Certification is not only applicable to individual operators, but it is also applicable to multi-site operators and group of operators, where appropriate.
Additionally, we are pleased to announce that in the coming days, official training courses for Operators, Auditors, and Consultants will be launched to support all stakeholders in the proper understanding and implementation of the FOOD WASTE SAVER Brand.
Transparency and Consumer Trust
At CONFICERT, under our motto “Watching for transparency,” we continue to work toward a certification environment based on full transparency for consumers, ensuring open and verifiable access to certification process information.
With FOOD WASTE SAVER, we open the door to a more responsible model of consumption and production, where reducing food waste is not only a commitment but also a competitive value.
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CONFICERT and ACERTA Launch FOOD WASTE SAVER: International Certification Against Food Waste
21 JULY 2025
We are pleased to officially announce the launch of FOOD WASTE SAVER, the new CONFICERT Certification Brand that facilitates compliance with food waste and waste management legislation, promotes resource efficiency, and encourages sustainable practices aligned with the circular economy.
The project was initially developed as an initiative by ACERTA CERTIFICACIÓN, a certification body and founding member of CONFICERT, that proposed a national standard to address food waste. However, in a clear commitment to transparency and international projection, ACERTA transferred the standard to CONFICERT, enabling its evolution into a global brand with international reach and the level of consumer trust that only CONFICERT can provide.
Certified Quality Brand Aligned with UN 2030 Agenda
FOOD WASTE SAVER is a certified Quality Brand that allows operators to demonstrate their genuine commitment to reducing food waste, applying the hierarchy of food uses and prioritizing human consumption — always against strict safety and quality standards.
The Brand is fully aligned with the United Nations 2030 Agenda, particularly with Sustainable Development Goal 12.3, which aims to significantly reduce food waste throughout the entire supply chain.
As an international Brand, FOOD WASTE SAVER establishes consistent certification criteria across all countries where it is applied, with adaptations made only when required by Spanish national legislation on food waste prevention.
Scope and Applicability
The certification is intended for the following four categories of scopes:
1. Primary production (agriculture/field, livestock, and aquaculture; fishing is excluded);
2. Food industry;
3. Large distribution and retail (warehouses, logistics platforms, and retail outlets);
4. HoReCa channel (restaurants, institutional kitchens, hotels, catering services, etc.).
Certification is not only applicable to individual operators, but it is also applicable to multi-site operators and group of operators, where appropriate.
Additionally, we are pleased to announce that in the coming days, official training courses for Operators, Auditors, and Consultants will be launched to support all stakeholders in the proper understanding and implementation of the FOOD WASTE SAVER Brand.
Transparency and Consumer Trust
At CONFICERT, under our motto “Watching for transparency,” we continue to work toward a certification environment based on full transparency for consumers, ensuring open and verifiable access to certification process information.
With FOOD WASTE SAVER, we open the door to a more responsible model of consumption and production, where reducing food waste is not only a commitment but also a competitive value.
Share the news on:
Read more news
CONFICERT and ACERTA Launch FOOD WASTE SAVER: International Certification Against Food Waste
21 JULY 2025
We are pleased to officially announce the launch of FOOD WASTE SAVER, the new CONFICERT Certification Brand that facilitates compliance with food waste and waste management legislation, promotes resource efficiency, and encourages sustainable practices aligned with the circular economy.
The project was initially developed as an initiative by ACERTA CERTIFICACIÓN, a certification body and founding member of CONFICERT, that proposed a national standard to address food waste. However, in a clear commitment to transparency and international projection, ACERTA transferred the standard to CONFICERT, enabling its evolution into a global brand with international reach and the level of consumer trust that only CONFICERT can provide.
Certified Quality Brand Aligned with UN 2030 Agenda
FOOD WASTE SAVER is a certified Quality Brand that allows operators to demonstrate their genuine commitment to reducing food waste, applying the hierarchy of food uses and prioritizing human consumption — always against strict safety and quality standards.
The Brand is fully aligned with the United Nations 2030 Agenda, particularly with Sustainable Development Goal 12.3, which aims to significantly reduce food waste throughout the entire supply chain.
As an international Brand, FOOD WASTE SAVER establishes consistent certification criteria across all countries where it is applied, with adaptations made only when required by Spanish national legislation on food waste prevention.
Scope and Applicability
The certification is intended for the following four categories of scopes:
1. Primary production (agriculture/field, livestock, and aquaculture; fishing is excluded);
2. Food industry;
3. Large Distribution and retail (warehouses, logistics platforms, and retail outlets);
4. HoReCa channel (restaurants, institutional kitchens, hotels, catering services, etc.).
Certification is not only applicable to individual operators, but is also applicable to multi-site operators and group of operators, where appropiate.
Additionally, we are pleased to announce that in the coming days, official training courses for Operators, Auditors, and Consultants will be launched to support all stakeholders in the proper understanding and implementation of the FOOD WASTE SAVER Brand.
Transparency and Consumer Trust
At CONFICERT, under our motto “Watching for transparency,” we continue to work toward a certification environment based on full transparency for consumers, ensuring open and verifiable access to certification process information.
With FOOD WASTE SAVER, we open the door to a more responsible model of consumption and production, where reducing food waste is not only a commitment but also a competitive value.
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03 JULY 2025
CONFICERT Attends III Ranking of Companies for Equality Ceremony
On Friday, June 27, in Madrid, CONFICERT attended, by invitation from the Woman Forward Foundation, the awards ceremony for the III Ranking of Companies for Equality 2025, an initiative that seeks to recognize organizations that integrate equal opportunities as a strategic axis of their management.
The event featured prominent personalities such as Mirian Izquierdo, president of the Foundation; Mónica Suárez, Manager of the Business Club; and María Guijarro Ceballos, Secretary of State for Equality. Representing CONFICERT were Daniel González (CEO of CONFICERT), Matías Romero (president of CONFICERT and CEO of ACERTA Certification), and Mónica Aguilar (Manager of Institutional Relations and Marketing at ACERTA).
Current Challenges in Workplace Equality
During the event, data reflecting a concerning reality were shared:
- 31% of obligated companies have still not registered their Equality Plan.
- Only 22.6% of positions on the boards of directors of Ibex 35 companies are held by women.
- Two out of three men maintain negative perceptions towards women in work environments.
- 57% of women workers report low work energy, a sign of professional burnout that affects performance and well-being.
In this context, the Woman Forward Foundation presented its proposal to measure the return on investment in equality as a way to demonstrate its profitability and strengthen its integration into business models.
Promoting Female Leadership and Inclusive Practices
At CONFICERT, we reaffirm our commitment to equal opportunities by actively fostering equitable, inclusive, and diverse work environments. We firmly believe that equality is not only a matter of social justice but also a driver of sustainability and business competitiveness.
Therefore, we support initiatives that promote female leadership, encourage shared responsibility, and eliminate structural barriers limiting equitable access to decision-making positions. Likewise, we work with strategic partners to develop tools that measure the real impact of equality in business management, helping to transform this commitment into a tangible and sustainable advantage.
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CONFICERT Attends III Ranking of Companies for Equality Ceremony
03 JULY 2025
On Friday, June 27, in Madrid, CONFICERT attended, by invitation from the Woman Forward Foundation, the awards ceremony for the III Ranking of Companies for Equality 2025, an initiative that seeks to recognize organizations that integrate equal opportunities as a strategic axis of their management.
The event featured prominent personalities such as Mirian Izquierdo, president of the Foundation; Mónica Suárez, Manager of the Business Club; and María Guijarro Ceballos, Secretary of State for Equality. Representing CONFICERT were Daniel González (CEO of CONFICERT), Matías Romero (president of CONFICERT and CEO of ACERTA Certification), and Mónica Aguilar (Manager of Institutional Relations and Marketing at ACERTA).
Current Challenges in Workplace Equality
During the event, data reflecting a concerning reality were shared:
- 31% of obligated companies have still not registered their Equality Plan.
- Only 22.6% of positions on the boards of directors of Ibex 35 companies are held by women.
- Two out of three men maintain negative perceptions towards women in work environments.
- 57% of women workers report low work energy, a sign of professional burnout that affects performance and well-being.
In this context, the Woman Forward Foundation presented its proposal to measure the return on investment in equality as a way to demonstrate its profitability and strengthen its integration into business models.
Promoting Female Leadership and Inclusive Practices
At CONFICERT, we reaffirm our commitment to equal opportunities by actively fostering equitable, inclusive, and diverse work environments. We firmly believe that equality is not only a matter of social justice but also a driver of sustainability and business competitiveness.
Therefore, we support initiatives that promote female leadership, encourage shared responsibility, and eliminate structural barriers limiting equitable access to decision-making positions. Likewise, we work with strategic partners to develop tools that measure the real impact of equality in business management, helping to transform this commitment into a tangible and sustainable advantage.
Share the news on:
Read more news
CONFICERT Attends III Ranking of Companies for Equality Ceremony
03 JULY 2025
On Friday, June 27, in Madrid, CONFICERT attended, by invitation from the Woman Forward Foundation, the awards ceremony for the III Ranking of Companies for Equality 2025, an initiative that seeks to recognize organizations that integrate equal opportunities as a strategic axis of their management.
The event featured prominent personalities such as Mirian Izquierdo, president of the Foundation; Mónica Suárez, Manager of the Business Club; and María Guijarro Ceballos, Secretary of State for Equality. Representing CONFICERT were Daniel González (CEO of CONFICERT), Matías Romero (president of CONFICERT and CEO of ACERTA Certification), and Mónica Aguilar (Manager of Institutional Relations and Marketing at ACERTA).
Current Challenges in Workplace Equality
During the event, data reflecting a concerning reality were shared:
- 31% of obligated companies have still not registered their Equality Plan.
- Only 22.6% of positions on the boards of directors of Ibex 35 companies are held by women.
- Two out of three men maintain negative perceptions towards women in work environments.
- 57% of women workers report low work energy, a sign of professional burnout that affects performance and well-being.
In this context, the Woman Forward Foundation presented its proposal to measure the return on investment in equality as a way to demonstrate its profitability and strengthen its integration into business models.
Promoting Female Leadership and Inclusive Practices
At CONFICERT, we reaffirm our commitment to equal opportunities by actively fostering equitable, inclusive, and diverse work environments. We firmly believe that equality is not only a matter of social justice but also a driver of sustainability and business competitiveness.
Therefore, we support initiatives that promote female leadership, encourage shared responsibility, and eliminate structural barriers limiting equitable access to decision-making positions. Likewise, we work with strategic partners to develop tools that measure the real impact of equality in business management, helping to transform this commitment into a tangible and sustainable advantage.
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